Taking What I've Learned...

It's not often that you take a class and have an almost immediate real life application for it . I'm looking to turn a hobby/interest of mine into a business that already has a full marketplace.

However,I believe the demand for the product is so great that I still stand a chance of being successful. What is going to set me apart will be me utilizing the tactics that I learned in this course. I will definitely have to use video marketing. I will also have to use content marketing. I will have to find influencers who can love and share my product with their network. 

I've already joined several groups on Facebook so I can put myself in the spectrum of people who are interested in the products that I will be selling. I have also been checking out my competitors and seeing what of their methods that I like and what I don't like in an effort to decide how I'm going to set myself apart from  them. Over the holiday season I'll be sitting down and devising a social media marketing plan for this business. I will identify goals and strategies I will thoroughly evaluate my competition's performance and identify their SWOTs. I will devise content and  come up with a plan for implementing that content. I will have a full implementation plan for all of the various social media platforms. 

I plan to use more than just YouTube or Facebook which are the two primary platforms which my products are marketed. I look forward to growing this business in 2017 thanks to info garnered over this semester!