Content With Your Content

A large part of social media marketing is content marketing. Content marketing is the process of creating and/or distributing relevant and consistent content which is usually targeted to a specific audience. Entrepreneur offers 6 tips for content marketing on Twitter. I've included the 5 that I most agree with below and my interpretations of them.

1) Create Content used as a service. Provide uses for your products and or services beyond the traditional use. For example, Pop Secret the popcorn company could post a graphic or write an article about the various ways you can use pop corn during the holiday season. (i.e. string it and place it on a tree.)

2) Map your moments. Look at a calendar. Identifying upcoming events and holidays then devising content around them is instrumental in content marketing. Creating specific and relevant content is step one in going viral.

3) Give consumers a live look. Live video started with Ustream and has ventured off into Periscope, Snapchat, and Facebook Live. These services offer real-time video. Presening a behind the scenes look into the inner workings of a business is often engaging and informative to consumers.

4) Employ creators. In today's world of technology, those with average technical ability may not be able to bring the dynamic ideas they have to life. Partnering with gurus, influencers, and those with the abilities that are lacking is an effective method of filling the gaps that may occur when stepping into any new forum.

5) Always optimize. Reviewing the content metrics from content that has already been created and shared will enable a business to determine the success or failure of their current campaign. They will also have the ability to isolate the posts that do well and can devise future content based off the analysis of the successful posts.