Creating Buzzzzzzworthy Events Socially!

In today's world, marketing on social media is a free or low-cost, yet effective method of reaching hundreds of potential attendees. Many traditional business have accepted that they must utilize social media to maximize exposure of their event.  After reading Buzzworthy Events I decided to discuss their suggestions which resonated most with me.

1. Engage/Invigorate: Interacting with your attendees prior to the event is a great way to build rapport and excitement about the event before it begins. As time draws near, offering teasers and social event specials can lure even more attendees.

2. Intrigue: Using free event platforms such as Eventbrite and Facebook Events provides event organizers with a medium for connecting with attendees and prospective attendees. Facebook events often expand their reach organically through fan interaction with the page. Eventbrite provides the option to sell tickets to the event. Upon purchasing a ticket (which can be free).

3. Integrate: Creating a Hashtag and beginning social contests will yield  excitement and begin the social buzz about the event.

Lastly, Propagate and Aggregate: Create your own content. Use mediums such as Facebook Live, Periscope, or Snapchat. Once its created... distribute it! Share links across social media. Offer attendees incentives for sharing event content. Reach as any people as possible. At the conclusion of the event, review the tactics used and determine what worked and what didn't. Take that information and prepare for next year!