Tuesday, October 11, 2016

Bridging the Gap to Social Media Marketing

Once upon a time two friends had an idea! What if you could secure freelancers in an online marketplace, similar to Amazon or Ebay. The idea was novel but needed and thus Fiverr was born. Fiverr has grown to be a marketing dream for some especially in the terms of social media marketing. For only $5.00 users can get a variety of services such as getting a YouTube video "blown up fast" or get a website social campaign marketed to over 3 million fans. In the case of many small businesses, this type of cheap marketing is invaluable.

While social media is free, to older generations it can be a bit daunting. Sites like Fiverr which connect buyers and sellers in a service marketplace have proven effective in lessening the learning curve of social media marketing. As with anything that seems too good too be true, there is often a catch. For Fiverr consumers that catch may be a less than stellar product. You can avoid that by check reviews and comments from others who have purchased from a particular seller. There are also forums where you can post specifically what you are looking for and be directed to a seller who is potentially the best for the job. 

It is easy to get caught up on Fiverr, buying "likes" or "fans" but end consumers should remember while social media marketing is a numbers game, the old adage quality vs. quantity does indeed apply. 

No comments:

Post a Comment