Successful branding requires development of a brand strategy. What will you communicate? Who are you communicating to? How will you communicate with your intended audience? The images and verbiage a business chooses to distribute their message should support that branding strategy. A strong brand drives sales. Pepsi sells a popular cola drink. Shasta also sells a cola drink. Pepsi's commitment to marketing their brand into a household name allows them to charge significantly more than Shasta.
Some keys to building your brand are as follows:
Create a dynamic logo and place it everywhere!
Ensure your employees know, can communicate and most importantly LIVE your brand message.
Create an in-depth brand strategy that is integrated into every part of your business.
Design templates and brand standards to ensure that all marketing has the same look and feel.
Create a Tagline which can be a theme throughout all marketing.
There are many options when it comes to creating a brand. It shouldn't be done lightly as your brand can make or break you in the business world.